Developing a colorful brand that’s putting sales in the black.
One of our most recent collaborations with VF Jeanswear was the development and launch of a new line of jeans with a fresh take on mass denim styling. We took part in early product development meetings that provided inspiration for our work on branding (name and logo) and ticketing design that brought the new product to life. Designed for trend-savvy shoppers who want an affordable jean with a contemporary look that can take them from hanging out to going out, RED features slimmer fits and modern washes with brand-centric detailing (red zipper, red pocket interiors and interior stitching). In addition to the development of the brand identity and ticketing, we created fit videos, social media content and a sell-in kit for the product launch.
Creating a fitting product experience for online shoppers.
VF Jeanswear wanted to establish a consistent shopper experience across all the brands in their online store. We developed “Fit Videos” that verbally and graphically point out features of each product, and show how the clothes fit and move. These short (avg. :45) videos help customers differentiate between the products they’re considering and give them confidence that they’re making the right choice.